Acquisition
drinkcann · loading...
New customers today
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ex-CA · filtered
Expected by EOD
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Yesterday final
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Complete day
vs last year (same wkday)
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Total customers
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All time
nCAC
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Requires ad spend data
New customers by hour · today (ET)
Hourly new customer volume
New customers · last 14 days
Top products · last 30 days
Churn analysis
90-day inactivity window
Total customers
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All time
Inactive 90+ days
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1× buyer churners (est)
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Based on sample
Multi-buy churners (est)
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Recoverable
High churn risk
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60–90d inactive
Winback potential
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At 8.3% rate
Churn breakdown (sampled)
Risk tiers · active customers
High risk (60–90d inactive)—
Medium risk (30–60d)—
Low risk (under 30d)—
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Product patterns
Based on last 30 days of orders · ex-CA
Top products by volume
Customers
Privacy-safe · hashed IDs only
PII-free · hashed IDs and zip codes only · no names, emails, or addresses
Recent customers
| Customer ID | Zip | Acquired | Orders | LTV | Days since order | Segment |
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